Every generation has new terminologies and movements (Fairtrade, Organic, Shade-grown, Bird Friendly, Rain Forest Alliance, Green products, Eco-friendly, B-corps, etc. etc.) to force or influence people to do good. We understand the importance of these certification bodies and, at times, engage in their programs; however, we focus our limited resources on the root issue, which is ethics. An organization with integrity and ethics will NOT engage in business practices that harm people, animals, or the planet. We foster and apply our company’s ethics, not other mechanisms, terminologies, or concepts.