FREQUENTLY ASKED QUESTIONS
Tell me about your coffee?
Our Breyting Coffee™ is available in three roast levels, and one decaf—each representing a distinct coffee from a specific region, farm, or lot. As often as possible, these coffees originate from a single farm. In some cases, a specific roast is a careful fusion of coffees which share the same cupping characteristics and originate from smallholding farms within a specific region.
Light roast = (Africa) Delicate, winey, and floral
Medium roast = (South America) Organic, naturally sweet and clean, with a smooth nutty finish
Dark roast = (Southeast Asia) Bold, earthy, herbal, and spicy Decaf Swiss Water® processed = Organic, rich, and smooth
Our light roast features high-altitude 1800 + MASL (meters above mean sea level) coffees from Africa: including Ethiopia, the Ivory Coast, Kenya, and Rwanda. The roasting style leans toward a shorter overall process, more delicate flavor development, and a drop temperature of 405-420 degrees. The process preserves much of the coffee’s natural sweetness, floral complexity, and creamy body, rendering a crisp, juicy cup that can be happily enjoyed with nothing added.
Our medium roast features medium-to-high altitude coffees from South America and Mesoamerica: including Brazil, Colombia, Costa Rica, Ecuador, and Peru. Medium altitude coffees tend to grow faster, and have larger, less-dense seeds, and feature a more immediate flavor profile. We generally find the sweet spot to be a medium length roasting technique, dropping at 425-435 degrees. The process highlights spice notes, artisanal chocolate, and hints of baked fruit—along with a smooth, long, nutty finish to the cup. The MEDIUM also works remarkably well as a shot of espresso.
Our dark roasts are coffees from Southeast Asia, predominantly East Timor and Indonesia. Many areas in this region, especially the islands of Sumatra and Sulawesi, employ a signature processing technique called Giling Basah (or “wet hull”) to de-pulp the coffee cherries, resulting in a robust, earthy, full-bodied flavor with less acidity and sweetness. Roasting these coffees longer and darker tends to make them peak in complexity and really come into their own. We generally roast coffees from this region for 13-14 minutes with a drop temperature of 440-450 degrees.
Our decaf features only Swiss Water Processed (SWP) coffee beans, which uses no chemicals of any kind and leaves only trace elements of caffeine in the coffee. We roast our decaf to a medium/dark roast level with the same care and attention to detail as all of our coffees.
Is the coffee pesticide free?
Always organic: Our medium roast and decaf are either certified organic or come from a source that we know honor traditional farming practices, which do not use pesticides.
Not organic: Our light and dark roasts are often conventionally grown coffees. However, as advocates for pesticide-free, chemical fertilizer-free, and GMO-free foods, we continue to work with our farming partners and their suppliers to increase our intake of organic or pesticide-free coffees, while not marginalizing small-hold farmers.
How does your coffee compare?
When comparing Breyting coffee™ to other coffees please make sure you take into consideration the following aspects:
- The origin and species of the coffee.
- The cupping and tasting characteristics.
- The overall quality of the product.
- How much coffee is being sold (net weight).
- What initiatives the coffee supports (Organic, non-profits, etc.).
- Sustainability efforts such as packaging and on-site practices.
- The organization’s overall ethics.
- Shipping cost (which is a huge hurdle for all small roasters like Breyting Coffee).
When considering all the above factors, you will find at $9.75 per 10 ounce bag, our coffees are competitively priced with other single-origin craft coffees, which range from $12 -$18.00 per 10 ounce bag.
Do you roast your own coffee?
Yes. But we don’t do it alone; we work with a vibrant group of food activists, roasters, agronomists, tasters, and growers who donate their time to work with us to improve our taste profile(s) and supply chains. These incremental improvements have added up to an amazing cup of coffee, and a well-managed roastery.
Who supplies you with coffee?
Over the last decade, we have developed a network of valuable relationships, mostly with small hold farms or the farmers’ appointed agents (representative or co-op). We also purchase coffees from importers that share our civic-minded values—like Ally Coffee (www.allycoffee.com).
Why don’t you use more certifications?
Every generation has new terminologies and movements (e.g., fair trade, organic, shade-grown, bird-friendly, eco-friendly, etc.) to force or influence people to do good. We understand the importance of these certifications and, at times, engage in their programs. However, we focus our limited resources on the root issue, which is ethics. An organization with integrity and ethics will not engage in business practices that harm people, animals, or the planet. We foster and apply our company’s ethics, not other mechanisms, terminologies, or concepts.
How much do you give back?
Our 100 percent-to-causes commitment is one of our founding values. Each month we give 100 percent of our projected profits from each purchase to the causes our customers choose to support with their purchases. This percentage is calculated using the total purchase price, excluding the additional shipping cost, and taxes, as we don’t make a profit from these expenses. Throughout the year, we pay ordinary business expenses, such as our lease, payroll, cost of goods, advertising, taxes, as well as make program-related reinvestments and cover any unanticipated expenditures.
Then, at the closing of the fiscal year, if there are any profits remaining, we distribute them to the good causes within our directory. This method of disbursing funds allows us to get the time-critical funds to the non-profits each month, pay our expenses and taxes, and keep our 100 percent-to-causes commitment. In the simplest terms, we exist to support change.
How are non profits selected?
Since 2007, the roastery has partnered with wonderful organizations in the areas of environmental protection and conservation, education, economic development, social justice, human rights, public health, and animal rights. Creating and applying guidelines that do not marginalize these good causes can sometimes be a challenging task.
For this reason, we look at every organization on an individual basis. However, as a rule, we seek to align our roastery with non-partisan partners that do not discriminate on the basis of race, sex, sexual orientation, or religious affiliation. We look for philanthropic organizations that utilize a significant portion of their donated funds to accomplish their primary mission as opposed to administrative expenses. Any animal welfare organizations must not participate in breeding, entertainment, or exploitation of animals for profit.
Have a non-profit you want us to work with? Let us know at firstname.lastname@example.org.
How do I contact you?
The roastery is located near the front entrance to Stetson University near downtown DeLand, Florida. Why DeLand? DeLand has a vibrant artistic and music scene and a growing community of like-minded people. We invite you to come check out the town.
What does Breyting mean?
brey·ting (brā-tîng) n. – which is Icelandic for “change.”
What is Breyting Coffee?
Breyting Coffee™ is operated by Breyting Community Roaster, LLC. and designed to do one thing well—coffee fundraising. The roastery is managed by seasoned coffee professionals and change-makers. Together, we are devoted to harnessing the support of vast amounts of coffee drinkers into a support system for organizations and people pushing for a better society. We have two different coffee fundraising programs that community allies can use to support their missions. The first is our easy-to-implement online fundraiser, and the second is our traditional presale brochure fundraising program. Choose the one that best fits your needs.
Who founded the roastery?
What are your values?
We believe in creating economic, social, and environmental progress through collaboration. We also believe ethics and our business philosophy supersede profit-making activities. That is, we intend to generate revenue and profits but not at the expense of our values. For this reason, we choose to do business with those who align with our values listed below:
- We embrace all races, genders, spiritual paths, sexual orientations, and people and their individuality. After all, every one of us wants to be seen and heard for our authentic self.
- We believe in protecting our natural environment and animals.
- We believe in treating all people with kindness and as equals.
- We believe in producing products and services which benefit society.
I heard about a tasting room?
There is a tasting room! However, it is currently closed, but will reopen in the near future.
Leave behind the mundane and escape to Breyting Coffee’s delightfully inclusive tasting room, where our baristas help you explore the connection between coffee culture and important world causes. Each tasting session is handcrafted and paired with a unique cause—so be prepared to enjoy a rewarding coffee cupping experience.
Is there an AirBNB?
Yes, there’s a luxury suite (bedroom and bathroom) with a dedicated entrance that can be rented per night (two-night minimum). The room has a king-size bed, refrigerator, TV, and comes with in-room coffee. You also have access to the roastery’s Zen garden. Our location, meanwhile, is amazing. We’re located just one block from downtown DeLand at the front entrance of Stetson University. For rates and availability, please email email@example.com.