FREQUENTLY ASKED QUESTIONS

What is Breyting Community Roaster?

Breyting Community Roaster—affectionally referred to as “Breyting,” is designed to do one thing well—coffee fundraising. The roastery is managed by seasoned coffee professionals and change-makers. Together, we are devoted to harnessing the support of vast amounts of coffee drinkers into a support system for organizations and people pushing for a better society.

Since 2007, the roastery has partnered with wonderful organizations in the areas of environmental protection and conservation, education, economic development, social justice, human rights, public health, and animal rights.

We have two different coffee fundraising programs that community allies can use to support their missions. The first is our easy-to-implement online fundraiser, and the second is our traditional, more profitable wholesale fundraising program. Choose the one that best fits your needs.

Who founded the roastery?

The roastery is the brainchild of Fred Schneider, front man of the iconic rock band The B-52s (www.theb52s.com), and Von Coven, founder of Breyting® (www.breyting.com), an innovative studio that creates change. The two founders have had an enduring friendship for decades.

Who founded the roastery?

What does Breyting mean?

brey·ting (brā-tîng) n. – is Icelandic for “change.”

How are non profits selected?

Creating and applying guidelines that do not marginalize good causes can sometimes be a challenging task. For this reason, we look at every organization on an individual basis. However, as a rule, we seek to align our roastery with non-partisan partners that do not discriminate on the basis of race, sex, sexual orientation, or religious affiliation. We look for philanthropic organizations that utilize a significant portion of their donated funds to accomplish their primary mission as opposed to administrative expenses. Any animal welfare organizations must not participate in breeding, entertainment, or exploitation of animals for profit.

Have a non-profit you want us to work with? Let us know at support@breyting.com.

How are non profits selected?

How do I contact you?

The roastery is located near the front entrance to Stetson University near downtown DeLand, Florida. Why DeLand? DeLand has a vibrant artistic and music scene and a growing community of like-minded people. We invite you to come check out the town.

126 W. Ohio Ave DeLand FL 32720
support@breyting.com
407-902-3208

What does the coffee taste like?

Our Breyting® coffee is available in one coffee box, including three unique roast levels and a decaf. Each roast level is comprised of coffees from a specific region.

 

Light roast = (Africa) Delicate, winey, and floral.
Medium roast = (South America) Organic, naturally sweet and clean, with a smooth nutty finish.
Dark roast = (Southeast Asia) Bold, earthy, herbal, and spicy.
Decaf Swiss Water® processed = Organic, rich, and smooth.

What does the coffee taste like?

Can you tell me more about the coffee?

Yes! Our Breyting coffee is available in three roast levels, and one decaf—each representing a distinct coffee from a specific region, farm, or lot. As often as possible, these coffees originate from a single farm. In some cases, a specific roast is a careful fusion of coffees that share the same cupping characteristics and originate from smallholding farms within a specific region.

Breyting LIGHT
Our light roast features high-altitude 1800 + MASL (meters above mean sea level) coffees from Africa: including Ethiopia, the Ivory Coast, Kenya, and Rwanda. The roasting style leans toward a shorter overall process, more delicate flavor development, and a drop temperature of 405-420 degrees. The process preserves much of the coffee’s natural sweetness, floral complexity, and creamy body, rendering a crisp, juicy cup that can be happily enjoyed with nothing added. 

Breyting MEDIUM
Our medium roast features medium-to-high altitude coffees from South America and Mesoamerica: including Brazil, Colombia, Costa Rica, Ecuador, and Peru. Medium altitude coffees tend to grow faster, and have larger, less-dense seeds, and feature a more immediate flavor profile. We generally find the sweet spot to be a medium length roasting technique, dropping at 425-435 degrees. The process highlights spice notes, artisanal chocolate, and hints of baked fruit—along with a smooth, long, nutty finish to the cup. The MEDIUM also works remarkably well as a shot of espresso. 

Breyting DARK
Our dark roasts are coffees from Southeast Asia, predominantly East Timor and Indonesia. Many areas in this region, especially the islands of Sumatra and Sulawesi, employ a signature processing technique called Giling Basah (or “wet hull”) to de-pulp the coffee cherries, resulting in a robust, earthy, full-bodied flavor with less acidity and sweetness. Roasting these coffees longer and darker tends to make them peak in complexity and really come into their own. We generally roast coffees from this region for 13-14 minutes with a drop temperature of 440-450 degrees. 

Breyting DECAF
Our decaf features only Swiss Water Processed (SWP) coffee beans, which uses no chemicals of any kind and leaves only trace elements of caffeine in the coffee. We roast our decaf to a medium/dark roast level with the same care and attention to detail as all of our coffees. 

Is the coffee pesticide free?

Always organic: Our medium roast and decaf are either certified organic or come from a source that we know honor traditional farming practices, which do not use pesticides.

Not organic: Our light and dark roasts are often conventionally grown coffees. However, as advocates for pesticide-free, chemical fertilizer-free, and GMO-free foods, we continue to work with our farming partners and their suppliers to increase our intake of organic or pesticide-free coffees, while not marginalizing small-hold farmers.

Is the coffee pesticide free?

Do you roast your own coffee?

Yes. But we don’t do it alone; we work with a vibrant group of food activists, roasters, agronomists, tasters, and growers who donate their time to work with us to improve our taste profile(s) and supply chains. These incremental improvements have added up to an amazing cup of coffee and a well-managed roastery.

Do you roast your own coffee?

Who supplies you with coffee?

Over the last decade, we have developed a network of valuable relationships, mostly with small hold farms or the farmers’ appointed agents (representative or co-op). We also purchase coffees from importers that share our values—like Ally Coffee (www.allycoffee.com).

Who supplies you with coffee?

Why don’t you use more certifications?

Every generation has new terminologies and movements (e.g., fair trade, organic, shade-grown, bird friendly, eco-friendly, etc.) to force or influence people to do good. We understand the importance of these certifications and, at times, engage in their programs; however, we focus our limited resources on the root issue, which is ethics. An organization with integrity and ethics will not engage in business practices that harm people, animals, or the planet. We foster and apply our company’s ethics, not other mechanisms, terminologies, or concepts.

Are you a 501C3 Non-profit?

The roastery is currently a for-profit company curating social good. However, the roastery has a succession plan and long-term operating plan intended to lay the foundation and guidance for the organization to thrive beyond the lifetime of our founders. This plan includes establishing Breyting Community Roaster as a foundation that sustainably supports the roastery’s primary mission: to use coffee as a catalyst to support positive change.

What are your values?

We believe in creating economic, social, and environmental progress through collaboration. We also believe ethics and our business philosophy supersede profit-making activities. That is, we intend to generate revenue and profits but not at the expense of our values. For this reason, we choose to do business with those who are in alignment with our values listed below:

  • We embrace all races, genders, spiritual paths, sexual orientations, and people and their individuality. After all, every one of us wants to be seen and heard for our authentic self.
  • We believe in protecting our natural environment and animals.
  • We believe in treating all people with kindness and as equals.
  • We believe in producing products and services that have a benefit to society.

Is there an AirBNB?

Yes, there’s a luxury suite (bedroom and bathroom) with a dedicated entrance that can be rented per night (two-night minimum). The room has a king-size bed, refrigerator, TV, and comes with in-room coffee. You also have access to the Zen garden. Our location is amazing—located just one block from downtown DeLand at the front entrance of Stetson University. For rates and availability, please email support@breyting.com.

Is there an AirBNB?